Privacy Policy

Welcome to our Privacy Policy. This Policy explains how Ahara and our respective affiliates (“we”, “us” or “our”) collect information from and about you (“you” or “your”) when you visit our websites or any mobile applications, social media networks, interactive features, and other services that link to this Policy (collectively, our “Platforms”), and how we use, maintain, protect and disclose that information. Our Platforms, like most other platforms, use cookies and other technologies to make our Platforms work as you expect and to collect and share information

Consistent with our Terms, Ahara is intended solely for users within the United States, and individuals outside of the United States should not use the Platforms. Also consistent with our Terms, by providing your data to or using the Platforms, you acknowledge and consent to the transfer, processing and maintenance of your data as described in this Policy.

You or your authorized agent can always contact us if you have a question at help@ahara.com. Additionally, you can send a letter to:

Attention: Privacy Admin 

1901 Avenue of the Stars

Suite 931

Century City, CA 90067

Contents

1. Your Rights
2. What We Collect
3. How We Use Your Personal Information
4. How We Protect Your Information
5. Third Party Services and Notice About Health Information
6. Consent to Telehealth
7. Changes to this Policy

1. Your Rights

When we talk about “Personal Information” in this Policy, we mean any information that identifies, relates to, describes, is capable of being associated with you, or could reasonably be linked, directly or indirectly, with you, and as otherwise defined in the U.S. State Data Protection Laws. The U.S. State Data Protection Laws do not consider publicly available information, deidentified, or aggregate consumer information as “Personal Information.”

We will not attempt to reidentify deidentified information (except as necessary to test our deidentification processes to ensure no individuals can be identified) and will use it only in deidentified form.

We make it easy to exercise your rights to know (ie, request a copy of your information including health information), correct, and delete your Personal Information by sending an email request to help@ahara.com. We might require some additional information to verify your identity in order to process your request.

If you do not have an Ahara account and would like to make a privacy rights request, or to appeal an action we made related to your privacy request, you can email us at help@ahara.com. 

Alternatively, you may exercise your privacy rights through an authorized agent. If you use an authorized agent, we will require you to verify your identity and confirm that you have provided the authorized agent permission to submit the request on your behalf.

We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days. Your rights under the U.S. State Data Protection Laws are not absolute and Ahara may exercise limitations or exemptions as permitted by the U.S. State Data Protection Laws.

Notice of Right to Opt-Out of Sale/Sharing

Like many websites, Ahara uses cookies (including other tracking technologies) to provide you a seamless user experience and for targeted or cross-context behavioral advertising. Cookies require your Web-Behavior Information to work. To limit the use of cookies on our Site, check out the settings or extensions in your browser or mobile device.

Ahara believes in providing you with a frictionless experience by responding to Global Privacy Control (“GPC”) signals sent by your browser or mobile device. A GPC is a signal from your browser that notifies us of your privacy preferences, such as whether or not you want us to drop cookies on your device. To check your GPC preferences, check out the settings or extensions in your browser or mobile device. 

Notice of Financial Incentive

We may provide special offers and benefits to certain customers. For example, a customer may be invited to get a free test or supplement order via a discount code or special promotion. Such offers and benefits are voluntary and customers can choose not to accept. If a customer accepts, they can choose to close their account at any time via Account Settings or by contacting us at help@ahara.com. We collect the same Personal Information from a customer with a free order as a customer who purchased their order from us. Both customers’ Personal Information will be handled as detailed in this Policy.

While we do not assign a monetary value to the personal information we collect from a customer with a free order, we do receive value in the form of customer loyalty, Research participation (if they choose to opt-in to Research), and increased engagement. The value of the personal information that we collect is reasonably related to the expenses related to our offering to you. This value will vary by customer depending on their engagement on the Ahara Services, and many other factors.

2. What We Collect

We collect Personal Information for various purposes with privacy principles in mind.

Below, we describe the categories of Personal Information consistent with the terminology used in California Consumer Privacy Act (ie, CCPA), and may include reference to certain key definitions from our Privacy Statement. We have collected the following categories of Personal Information:

• Identifiers: Registration Information and information contained in Web-Behavior Information and/or User Content such as your name, display name, address, online identifier, IP address, email address, phone number, or other similar identifiers.
• Personal information: Certain information from Registration Information (including payment information), certain User Content (such as your name, address, or phone number), and/or certain Self-Reported Information.
• Characteristics of protected classifications under California or federal law: Certain information from Registration Information, Self-Reported Information, and/or User Content, such as your age (40 years or older), race, color, ancestry, national origin,  medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), and genetic information (including nutrigenetics). 
• Commercial information: Certain information from Self-Reported Information and/or User Content such as products or Services purchased, obtained, or considered, survey responses regarding past purchasing history, information about products you purchased or considered, or other purchasing or consuming histories or tendencies.
• Biometric information: Certain information from Self-Reported Information and/or User Content such as physiological, behavioral, and biological characteristics that can be used to establish an individual’s identity. To the extent we collect this information, we collect it directly from you when you choose to share it with us.
• Internet or other electronic network activity information: Web-Behavior Information such as data generated from your use of our Services and collected through log files, cookies, web beacons, and similar technologies. Such information may include your browser type, domains, page views, how long you spent on a page or feature of the website, or other data about your engagement with our Services.
• Geolocation data: Web-Behavior Information that includes the identification or estimation of physical location or movement.
• Inferences drawn from other personal information: Inferences and Derived Data includes any information, data, assumptions, or conclusions laboratory services performed by clinical laboratories (collectively, "Labs") infer based on analyses of facts, evidence, or another source of information or data. Ahara may derive Genetic Information, such as imputed genotype data, genetic risk scores, and phenotypes (which are observable characteristics or traits). Generally this information is created by the Labs and not collected directly from you. The Labs may derive information from data that was collected in relation to our genetic testing services, directly from you, or through tracking technology.
• Sensitive personal information: Genetic Information, and certain Registration Information, Sample Information, and Self-Reported Information may be considered “sensitive.” This includes data that reveals your account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to your account; precise geolocation; racial or ethnic origin; mail, email, and/or text messaging contents where Ahara is not an intended recipient; and genetic data.

3. How We Use Your Personal Information

Ahara may use Personal Information listed above for the purposes described below or at your direction. Such purposes include:

• Providing Services: To provide our Services to you, including maintaining or servicing your account, providing customer service, processing or fulfilling orders and transactions, and more.
• Audit: Auditing related to a current interaction and concurrent transactions, or compliance with applicable laws or standards.
• Security and Integrity: Detecting security incidents, maintaining integrity, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
• Debugging: Debugging to identify and repair errors that impair existing intended functionality.
• Transient Use: Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with our business, provided that your Personal Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction.
• Advertising and Marketing: To provide advertising and marketing to you, including cross-context behavioral advertising. 
• Research and Development: Internal research that Ahara performs to improve and develop its products and services.
• Quality Assurance and Product Improvement: Activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Ahara, and otherwise to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Ahara.

If you have given your explicit consent, for example via a data transfer authorization or other consent document, we may use, disclose, or share your Personal Information for research purposes to third parties. The purpose, such as recruitment for external research or participation in Ahara Research, may vary and will be described in the consent at that time. 

We have disclosed Personal Information to service providers and contractors for business purposes, including third-party advertising and marketing companies for cross-context behavioral or targeted advertising of Ahara’s services. Please note, Ahara will never sell your data to advertisers or third parties. 

Important to us and you, we do not use or disclose sensitive Personal Information for purposes other than the business purposes permitted by CCPA, which include, for example, to perform our services, to detect and prevent security incidents, to perform services on behalf of the business, and other purposes as allowed by CCPA.

4. How We Protect Your Information

Ahara takes a variety of technical and organizational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through, or on our Services or via the Internet and that any such transmission is at your own risk. Where we have given you (or where you have chosen) a password that enables you to access the Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. The information you share in public areas may be viewed by any user of the Services.

5. Third Party Services and Notice About Health Information

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices, including data privacy and security process and standards of any third parties, including physicians and other health care providers using the Services, the manufacturer of your mobile device and other IT hardware and software, and any other third party mobile application, website, or service to which our Services may contain a link. These third parties may at times gather information from or about you. We have no control over the privacy practices of these third parties. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.

6. Consent to Telehealth

We provide a website through which you can obtain an online visit with an independent, licensed health care professional (a “Provider“) and mail order pharmacy services for any medications prescribed to you (collectively, the “Services“). The Services constitute a form of telehealth, which involves the delivery of health care services using electronic communications between a health care provider and a patient who are not in the same physical location. We believe that telehealth has the potential to provide a number of benefits, including convenient, discreet, and affordable care. Telehealth may be used for diagnosis, treatment, follow-up and/or patient education. Telehealth may include, but is not limited to:

• Electronic transmission of medical records, photo images, personal health information or other data between a patient and a Provider;
• Interactions between a patient and a Provider via audio, video and/or asynchronous data communications, such as secure messaging and email; and
• Use of data from remote monitoring devices, medical devices, and sound or video files.

The website and information systems used in the Services incorporate network and software security protocols to protect the privacy, security, and integrity of your health information.

Possible Benefits of Telemedicine

• Telehealth can make accessing medical care easier, more efficient, and less expensive.
• You can obtain medical care and treatment at times that are convenient for you.
• You can interact with providers without the necessity of an in-office appointment.

Possible Limitations of Telehealth

• Information transmitted to your Provider may not be sufficient to allow for appropriate medical decision making or your Provider may not be able to provide medical treatment for your condition via telehealth, and you may be required to seek alternative care.
• The inability of your Provider to conduct certain tests or assess vital signs in person may in some cases prevent the Provider from diagnosing or treating you or identifying that you need urgent medical care.
• Your medical care could be delayed due to technological failures that interrupt the Services.
• Data security protocols or safeguards could fail and cause a breach of your identified health information.
• Due to the nature of the Services and regulatory requirements in certain jurisdictions, your treatment options, especially pertaining to certain prescriptions, may be limited.

By accepting this Consent to Telehealth, you acknowledge your understanding and agreement to the following:

• I have read this Consent to Telehealth carefully, and understand the risks and benefits of the use of telehealth in my medical care and treatment.
• I give my informed consent to receive medical care and treatment by telehealth from Providers affiliated with Ahara.
• I understand that the delivery of health care services via telehealth is an evolving field and that the use of telehealth in my medical care and treatment may include uses of technology not specifically described in this consent.
• I understand that while the use of telehealth may provide potential benefits to me, as with any medical care service no such benefits or specific results can be guaranteed. My condition may not be cured or improved, and in some cases, may get worse.
• I understand that I have a duty to answer questions about my health and medical history honestly and accurately, and to keep all of my health care providers, including my Provider, up-to-date on any changes in my health, symptoms, treatments, or medications.
• I understand that withholding or providing inaccurate information about my health and medical history in order to obtain treatment may result in harm to me, including, in some cases, death.
• I understand that my Provider may determine in his or her sole discretion that my condition is not suitable for treatment using telehealth, and that I may need to seek medical care and treatment in-person or from an alternative source.
• I understand that the Services enable coordination and communication with a Provider and do not replace my relationship with any existing health care provider.
• I understand that I cannot obtain emergency care through the Services, and I should call 9-1-1 and seek immediate medical treatment if I am experiencing a medical emergency.
• I understand that my information, including my identified health information, will be collected, used, shared, and protected as described in the Privacy Policy.
• I understand that I have access to all of my health and wellness information pertaining to my telehealth consultation with my Provider in accordance with applicable laws and regulations.
• I understand that Ahara and my Provider will share my telehealth record with my other health care providers only with my consent and at my request. I understand that I can have my telehealth record sent to my other health care providers by emailing Ahara at help@ahara.com and providing my consent along with my health care provider's name, address, and phone number.
• I understand that a technical failure affecting the Services may result in the loss of my information and/or interrupt my online visit. In addition to any disclaimers that I agreed to by accepting the Terms of Use, I agree to hold Ahara harmless for any loss of information or delay in care resulting from a technical failure.
• I understand that I can withhold or withdraw this consent at any time by emailing Ahara at help@Ahara.com with such instruction. Otherwise, this consent will be considered renewed upon each new telehealth consultation with a Provider.
• I agree and authorize Ahara and my Providers to collect, use, and share my information, including my identified health information and other information regarding the telehealth exam, as described in Ahara’s Privacy Policy and for any other purposes permitted by law, including for treatment, payment, and health care operations purposes.

All capitalized terms used in this Consent to Telehealth but not defined herein have the meanings assigned to them in the Terms of Use. For avoidance of any doubt, the terms “Ahara“, “we“, “us“, or “our“ refer to Ahara Inc. and the terms “you“ and “yours“ refer to the person using the Services.

7. Changes to this Policy

We may change this policy from time to time and if we do, we’ll post any changes on this page. If you continue to use Ahara after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide more prominent notice or obtain your consent to the changes.